Privacy policy

Privacy Policy

1) Introduction and contact details of the person responsible

1.1We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is MarcMax GmbH, Meisenstraße 14, 74629 Pfedelbach, Germany, Tel.: +4979419891800, Email: info@marcmax.de. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

2) Data collection when you visit our website

2.1If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the site server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if necessary: in anonymized form)

Processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

2.2For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

3) Hosting & Content Delivery Network

Shopify

To host our website and display the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider’s servers. We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is guaranteed by an adequacy decision by the European Commission.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close the browser (so-called “session cookies”), while some of these cookies remain on your device for a longer period of time and enable you to save page settings (so-called “persistent cookies”). In the latter case, you can find out the storage period in the overview of the cookie settings in your web browser.

If personal data is also processed through individual cookies we use, the processing takes place in accordance with Article 6 (1) (b) GDPR either to implement the contract, in accordance with Article 6 (1) (a) GDPR in the event of consent being given or in accordance with Article 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Contact us

5.1Judge.me

For review reminders, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

We transmit your email address and, if necessary, other customer data to the provider exclusively on the basis of your express consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR so that they can contact you with a review reminder by email.

You can revoke your consent to us or the provider at any time with future effect.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to the provider location, an appropriate level of data protection is guaranteed by an adequacy decision by the European Commission.

5.2Microsoft Bookings

To provide an online appointment booking function, we use the services of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

For the purpose of making appointments, the first and last name as well as email address (and, if applicable, the telephone number if a telephone appointment is desired) are collected in accordance with Art. 6 Para. 1 lit. b GDPR and, in accordance with Art. 6 Para. 1 lit.

After the appointment has been held or after the agreed appointment period has expired, your data will be deleted by the provider.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

5.3To process customer inquiries, we use the email ticketing system of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

If you make contact requests via email via our website, these will be stored and organized in the ticket system to enable chronological processing and improve the service experience. You can always see the current status of the processing of your request using the individually assigned ticket number.

For the organization and processing of inquiries, personal data is collected depending on the extent of its provision, but in any case last name, first name and email address, transmitted to the provider, stored there and read out.

The legal basis for processing this data is our legitimate interest in the efficient design of our customer service, in answering your request as quickly as possible and in optimizing our service offering in accordance with Article 6 (1) (f) GDPR.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses from the European Commission, which are intended to ensure compliance with European data protection levels.

5.4WhatsApp Business

You have the option of contacting us via the WhatsApp messaging service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this we use the so-called “business version” of WhatsApp.

If you contact us via WhatsApp for a specific transaction (e.g. an order placed), we store and use the mobile phone number you use on WhatsApp as well as - if provided - your first and last name in accordance with Article 6 Paragraph 1 Letter b. GDPR to process and respond to your request. On the same legal basis, we may ask you via WhatsApp to provide additional data (order number, customer number, address or email address) in order to be able to assign your request to a specific process.

If you use our WhatsApp contact for general inquiries (e.g. about the range of services, availability or our website), we will store and use the mobile phone number you use on WhatsApp and - if provided - your first and last name in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the efficient and timely provision of the requested information.

Your data will only ever be used to answer your request via WhatsApp. It will not be passed on to third parties.

Please note that WhatsApp Business receives access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. To operate our WhatsApp business account, we use a mobile device in whose address book only the WhatsApp contact details of those users who have contacted us via WhatsApp are stored.

This ensures that every person whose WhatsApp contact details are stored in our address book has already consented to the transmission of their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6 Para. 1 lit. a GDPR when using the app on their device for the first time by accepting the WhatsApp terms of use. A transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

The purpose and scope of data collection and the further processing and use of the data by WhatsApp as well as your related rights and setting options to protect your privacy can be found in WhatsApp's data protection information: https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have concluded an order processing agreement with the provider, which protects the data of our site visitors and prohibits passing it on to third parties.

As part of the above-mentioned processing, data may be transferred to Meta Platforms Inc. servers in the USA.

For data transfers to the USA, the provider has joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

5.5- Price suggestion feature

For selected items on our website, we offer customers the opportunity to use an electronic form to provide us with a price suggestion at which they would purchase the item.

In accordance with Article 6 (1) (b) of the GDPR, when the form is transmitted electronically, we collect and store certain of the requester's personal data (such as name and email address) in order to process the price proposal and use this to subsequently inform the requester about rejection or acceptance of the proposal or to make a counter-proposal to the requester. The data provided via the form will be used strictly for the purpose of collecting and assigning the price proposal and for a decision on its acceptance in preparation for the possible conclusion of a contract. After final processing of a price proposal request, the personal data will be deleted unless there are legal retention periods to the contrary.

5.6When you contact us (e.g. via contact form or email), personal data is processed - exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Article 6 (1) (b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no legal retention obligations to the contrary.

5.7Babelforce

The website uses the services of “Babelforce”, a customer service integration platform from babelforce GmbH, Mindspace, Friedrichstr. 68, 10117 Berlin (“babelforce”) for the management of service telephony services offered.

Incoming and outgoing calls to the service numbers offered are recorded and documented by Babelforce, with information in the form of the date and time of the call, the duration of the conversation and the anonymized phone number of the caller or called person subsequently being stored in a traceable manner. If personal data is also processed, this is done in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in effective customer management and the optimization of our services. Telephone conversations are only recorded using Babelforce if you have given us your express consent to this at the start of the conversation in accordance with Art. 6 Para. 1 lit. a GDPR.

We have concluded an order processing agreement with babelforce in which we oblige babelforce to protect our customers' data in accordance with legal requirements.

6) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commenter name you chose are saved and published on this website. Furthermore, your IP address is logged and stored. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content through a comment made. We need your email address in order to contact you if a third party should complain that your published content is illegal.

The legal basis for storing your data is Article 6 Paragraph 1 Letters b and f GDPR. We reserve the right to delete comments if they are criticized by third parties as being unlawful.

7) Data processing when opening a customer account

In accordance with Article 6 Paragraph 1 Letter b of the GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account in the input mask of the corresponding form on our website.

Your customer account can be deleted at any time and can be done by sending a message to the above address of the person responsible. After your customer account has been deleted, your data will be deleted provided that all contracts concluded regarding it have been completely processed, there are no statutory retention periods to the contrary and we have no legitimate interest in further storage.

8) Use of customer data for direct advertising

8.1Sign up for our email newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. To send the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when registering for the newsletter is used strictly for a specific purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

8.2Goods availability notification via email

For items that are temporarily unavailable, you can sign up to receive email inventory availability notifications. We will send you a one-off email informing you about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send emails, which ensures that you only receive a notification once you have expressly confirmed your consent to this by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service about product availability is used strictly for the intended purpose.

You can unsubscribe from availability notifications at any time by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

8.3Shopping cart reminders via email

If you cancel your purchase with us before completing the order, you have the option of receiving a one-time email reminder of the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send emails, which ensures that you only receive a notification once you have expressly confirmed your consent to this by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR to send a shopping cart reminder. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the intended purpose.

You can unsubscribe from shopping cart reminders at any time by sending a message to the person responsible listed at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

8.4Advertising by post
Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and your professional, industry or business title in accordance with Article 6 Paragraph 1 Letter f of the GDPR and to use it to send interesting offers and information about our products by post.
You can object to us storing and using your data for this purpose at any time.

9) Data processing for order processing

9.1Transmission of image files for order processing via email

On our website we offer customers the opportunity to order product personalization by sending image files via email. The submitted image motif is used as a template for personalizing the selected product.

The customer can send one or more image files from the memory of the device used to us via the email address provided on the website. We then collect, store and use the files transmitted in this way exclusively to produce the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the preparation and processing of the order, you will be explicitly informed about this in the following paragraphs. No further transfer will take place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all of the processing operations just mentioned are carried out exclusively for the purpose of processing your online order in accordance with Article 6 Paragraph 1 Letter b GDPR.

After the order has been processed, the transmitted image files will be automatically and completely deleted.

9.2To the extent necessary for contract processing for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Article 6 Paragraph 1 Letter b of the GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when ordering in order to inform you personally as part of our legal information obligations in accordance with Article 6 (1) (c) GDPR. Your contact details will be used strictly for the purpose of communicating updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

9.3JTL

We use the following provider to process orders: JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven, Germany

Name, address and, if applicable, other personal data will be passed on to the provider exclusively for the purpose of processing the online order in accordance with Article 6 Paragraph 1 Letter b of the GDPR. Your data will only be passed on to the extent that this is actually necessary to process the order.

9.4Passing on personal data to shipping service providers

- Cargo board

We use the following provider as a transport service provider: Cargoboard GmbH & Co. KG, Technologiepark 22, 33100 Paderborn, Germany

We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 Para. 1 lit. Otherwise, for the purpose of delivery in accordance with Article 6 Paragraph 1 Letter b GDPR, we will only pass on the name of the recipient and the delivery address to the provider. The data will only be passed on to the extent that this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

Consent can be revoked at any time with future effect from the person responsible above or from the provider.
- German Post

We use the following provider as a transport service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

Consent can be revoked at any time with future effect from the person responsible above or from the provider.
- DHL

We use the following provider as a transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

Consent can be revoked at any time with future effect from the person responsible above or from the provider.
- DHL Express

We use the following provider as a transport service provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany

Consent can be revoked at any time with future effect from the person responsible above or from the provider.
-DPD

We use the following provider as a transport service provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

Consent can be revoked at any time with future effect from the person responsible above or from the provider.
- DPD Austria

We use the following provider as a transport service provider: DPD Direct Parcel Distribution Austria GmbH, Arbeitergasse 46, Leopoldsdorf 2333, Austria

Consent can be revoked at any time with future effect from the person responsible above or from the provider.
- GLS

As a transport service provider, we use the following provider: General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1 – 7, 36286 Neuenstein, Germany

Consent can be revoked at any time with future effect from the person responsible above or from the provider.

9.5Use of payment service providers (payment services)

-Amazon Pay

One or more online payment methods from the following provider are available on this website: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg

If you choose a payment method from the provider with which you pay in advance (e.g. credit card payment), the payment data you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to them in accordance with Article 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.
-Apple Pay

If you choose the “Apple Pay” payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed via the “Apple Pay” function of your iOS, watchOS or macOS-operated device by charging a payment card stored with “Apple Pay”. Apple Pay uses security features built into your device's hardware and software to protect your transactions. In order to approve a payment, you must enter a code previously specified by you and verify it using the “Face ID” or “Touch ID” function of your device.

For the purpose of payment processing, the information you provided during the ordering process, along with the information about your order, will be passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. Encryption ensures that only the website through which the purchase was made can access the payment details. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment success.

If personal data is processed during the transfers described, the processing takes place exclusively for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR.

Apple retains anonymized transaction information, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.

When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you. You can turn off the ability to use Apple Pay on your Mac in your iPhone's settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac.

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method in which the provider makes advance payment (e.g. invoice or installment purchase or direct debit), you will also be asked to provide certain personal data during the ordering process (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, if necessary data on an alternative means of payment).

In order to protect our legitimate interest in determining our customers' ability to pay, we will forward this data to the provider for the purpose of a credit check in accordance with Article 6 Paragraph 1 Letter f of the GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment history), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

In addition to the provider's internal criteria in accordance with Article 6 Paragraph 1 Letter f of the GDPR, identity and creditworthiness information from the following credit agencies can also be included in the decision as part of the application review:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report can contain probability values (so-called score values). To the extent that score values are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
-Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you choose a payment method from the provider with which you pay in advance, the payment data you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to them in accordance with Art. 6 Para. 1 lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.

If you choose a payment method in which we pay in advance, you will also be asked to provide certain personal data during the ordering process (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number, and if necessary, data on an alternative means of payment).

In order to protect our legitimate interest in determining your ability to pay in such cases, we will forward this data to the provider for the purpose of a credit check in accordance with Article 6 Paragraph 1 Letter f of the GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment history), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

One or more online payment methods from the following provider are available on this website: Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden

9.6We reserve the right to pass on your data to the debt collection service provider Verband der Vereine Creditreform e.V., Hammfelddamm 13, 41460 Neuss, Germany, if our payment claim has not been paid despite a previous reminder. In this case, the debt will be collected directly by the debt collection service provider.

The purpose of passing on your data is to fulfill the contract in accordance with Article 6 Paragraph 1 Sentence 1 Letter b of the GDPR and to protect our legitimate interests, which predominate in the context of a balancing of interests, in the effective assertion or enforcement of our payment claim in accordance with Article 6 Paragraph 1 Clause 1 Letter f of the GDPR.

10) Web analytics services

Google Analytics 4

This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics sets 4 cookies, which are stored as small text modules on your device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude any direct personal reference.

The information is transferred to Google servers and further processed there. Transfers to Google LLC based in the USA are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services related to website activity and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent for this in accordance with Article 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your right of withdrawal, please deactivate this service using the “cookie consent tool” provided on the website.

We have concluded an order processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=de&gl=de and under https://policies.google.com/technologies/partner sites

Demographic characteristics
Google Analytics 4 uses the special “demographic characteristics” function and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups for marketing activities to be identified. However, the data collected cannot be assigned to a specific person and will be deleted after being stored for a period of two months.

Google Signals
As an extension of Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Article 6 (1) (a) GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can deactivate the "Personalized advertising" function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
You can find more information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6 Para. 1 lit. a GDPR, have set up an account on this website and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

11) Retargeting/remarketing and conversion tracking

11.1idealo performance tracking

We use tracking technology from Ingenious Technologies AG, Franze Straße 48, 10117 Berlin, to establish the connection between a user click on an advertising medium or a display of an advertising medium (touch point) and an action by you (e.g. a purchase in the online shop or a newsletter registration). At each touch point, your browser sends an HTTP request to the Ingenious server, which transmits certain information.

This information includes the URL of the website on which advertising is placed (referrer URL), the browser identifier (user agent) of the end device (including information about the device type and operating system), the IP address of the end device (this IP address is anonymized by Ingenious before storage), HTTP header (data packet with various technical information automatically transmitted by your browser), the time of the request and, if previously stored on the end device, the cookie with its entire content.

A cookie is a small data packet that is exchanged between your browser and the server. The information relevant to the web application can be stored and transmitted in this data package, e.g. the contents of a virtual shopping cart.

The tracking technology stores cookies on your device to document actions. The cookie stores information about the last touch points (i.e. when a specific advertising medium was displayed or clicked on by a device). A cookie ID generated by Ingenious is also stored in the cookie. With this cookie ID, Ingenious stores data about the touch points that have occurred and information about your actions. The saved touch points can, if necessary, be put together to form a sequence chain (user journey).

In the case of a promotional request, the order number and shopping cart value of your order are usually also transmitted and stored by Ingenious. In addition, the following values can be transmitted and stored: your customer number, new customer characteristics, your age and gender as well as the information you provided in a customer survey.

The information transmitted to Ingenious and the cookies serve the sole purpose of correctly assigning the success of an advertising medium and the corresponding billing.

All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

Alternatively, the collection and processing of tracking data can be deactivated by visiting the tracking opt-out page named below:

https://marketing.net.idealo-partner.com/ts/18031992/tsv?settrackingoptout

When you access the tracking opt-out page, a special cookie is written, which deactivates tracking in the end device's current web browser. However, tracking will be activated again as soon as you delete the tracking opt-out cookie.

We will inform you below which cookies are used by our tracking technology:

The cookie called “tsv” is written when an advertisement is displayed. This cookie contains a cookie ID and a list of data about the last view touch points, consisting of time, referrer URL and Admedia code (unique identification of an advertising medium that includes information about the sales channel, publisher, publisher's website and advertising medium).

The cookie called “tsc” is written when an advertising material is clicked. This cookie contains a cookie ID, a list with the data about the last click touch points, consisting of time, referrer URL, ID of the page in the customer's shop system and Admedia code (unique identification of an advertising medium that contains information about the sales channel, publisher, publisher's website and advertising medium).

The cookie called “trackingoptout” is written when the opt-out link is clicked to deactivate tracking for the current web browser of this device.

11.2Google Ads conversion tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users.

When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come to the USA.

Details about the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner sites

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

In order to address users whose data we have received as part of business or business-like relationships in an even more appropriate way, we use a customer matching function as part of Google Ads. For this purpose, we transmit one or more files with aggregated customer data (especially email addresses and telephone numbers) to Google electronically. Google does not receive access to clear data, but rather automatically encrypts the information in the customer files using a special algorithm during the transmission process. The encrypted information can then only be used by Google to assign it to existing Google accounts that those affected have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.

Customer data will only be transmitted to Google if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. You can revoke this consent from us at any time with effect for the future. Further information about Google's data protection measures in relation to the Customer Match function can be found here: https://support.google.com/google ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://business.safety.google/intl/en/privacy/ and https://www.google.de/policies/privacy/

11.3Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform from the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to deliver ads that are relevant to users, to improve campaign performance reporting, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which advertisements are shown in which browser and can thus prevent them from being displayed multiple times. In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, if a user sees a GMP ad and later, using the same browser, visits the advertiser's website and purchases something via this website. According to Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server.

We have no influence on the extent and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on an advert from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address. As part of the use of GMP, personal data may also be transmitted to the servers of Google LLC. come to the USA.

The data protection regulations of GMP by Google can be found here: https://business.safety.google/intl/en/privacy/ and https://www.google.de/policies/privacy/

11.4Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

To use Universal Event Tracking, a tag is stored on every page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information collected to Microsoft. The purpose of this is that certain predefined goals such as purchases or leads can be statistically recorded and evaluated in order to make the orientation and content of our offers more relevant to your interests. The tags are never used to personally identify users.

All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.

12) Page functionalities

12.1Judge.me

Graphic elements from the following provider are integrated into our website to display external customer reviews and/or an externally awarded quality mark: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

When you access a page on our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to load the elements properly. Certain browser information, including your IP address, is transmitted to the provider.

If personal data is also processed, this is done in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the optimal marketing of our offering and the attractive design of our website.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to the provider location, an appropriate level of data protection is guaranteed by an adequacy decision by the European Commission.

12.2Google Maps

This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service for displaying interactive (land) maps to visually display geographical information. By using this service, our location will be displayed to you and any journey will be made easier.

When you access the sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there; this may also be transmitted to the servers of Google LLC. come to the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not want your profile to be associated with Google, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them.

The collection, storage and evaluation are carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, although you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and therefore the map display on this website cannot then be used.

To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.

Further information on Google's data protection regulations can be found here: https://business.safety.google/intl/en/privacy/

12.3Google Customer Reviews (formerly Google Certified Dealer Program)

We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in an email survey from Google.

If you give your consent in accordance with Article 6 Paragraph 1 Letter a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your purchasing experience on our website. The review you leave will then be aggregated with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come to the USA.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.

Further information on Google's data protection regulations can be found here: https://business.safety.google/intl/en/privacy/

13) Tools and miscellaneous

13.1- DATEV

To carry out the accounting, we use the cloud-based accounting software service from the following provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany

The provider processes incoming and outgoing invoices as well as our company's bank transactions in order to automatically record invoices, match them to the transactions and create financial accounting from them in a semi-automated process.

If personal data is also processed, the processing is carried out on the basis of our legitimate interest in the efficient organization and documentation of our business processes in accordance with Article 6 (1) (f) GDPR.

13.2Cookie consent tool

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they access the page in the form of an interactive user interface on which consent can be given for certain cookies and/or cookie-based applications by checking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by checking the box. This ensures that such cookies are only set on the user's device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed here.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and therefore in a legally compliant design of our website.

Another legal basis for processing is Article 6 Paragraph 1 Letter c GDPR. As those responsible, we are subject to the legal obligation to make the use of cookies that are not technically necessary dependent on the respective user consent.

If necessary, we have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options for the cookie consent tool can be found directly in the corresponding user interface on our website.

13.3Data Dog

This website uses a service for the automatic transmission of error reports from the following provider: Datadog, Inc., 620 8th Ave, 45th Floor, New York, NY 10018 USA

In the event of technical complications or functional impairments in connection with the operation of the provider's software, the system sends automatic error reports to the provider, which contain information about the respective source of the error and its origin. Both server information and usage parameters such as the IP address, the browser used, timestamp and the URL accessed are transmitted.

Depending on the origin of the error, error reports may also contain further personal customer data that we have collected and stored in the course of concluding contracts (in particular first and last name, address, email address). This is always conceivable if the error occurs in connection with software-based processing of customer data.

If personal data is also included in the information transmitted in this way, processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR due to our legitimate interest in an efficient analysis of the causes of errors in order to improve the reliability and functionality of our website.

For the transfer of data to the USA, the provider relies on standard contractual clauses from the European Commission, which are intended to ensure compliance with European data protection levels.

13.4ChannelPilot

This website uses ChannelPilot, an online marketing tool from Channel Pilot Solutions GmbH. The use is based on Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR. ChannelPilot uses so-called cookies, which are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of the website, such as browser type/version, referrer URL (the previously visited page), host name of the accessing computer (IP address), time of the server request, is usually transmitted to a ChannelPilot server in Germany and stored there. The IP address transmitted by your browser as part of ChannelPilot is not merged with other ChannelPilot data. In addition, ChannelPilot only caches the IP address for a short period of time (usually a maximum of 24 hours) and then makes it unrecognizable. The caching is exclusively done to detect possible click fraud (bot detection).

On behalf of the operator of this website, ChannelPilot will use this information to evaluate the performance of connected online marketing channels such as idealo.de or Google Shopping. You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent ChannelPilot from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by ChannelPilot by using the opt-out option available at the following link: www.channelpilot.de/optout. In this case, an opt-out cookie will be set to prevent future collection of your data when you visit this website. The opt-out cookie only applies to the last browser used. If you delete the cookies in this browser, you will have to set the opt-out cookie again.

Further information on data protection in connection with ChannelPilot can be found at www.channelpilot.de/datenschutz

13.5- Adobe Acrobat Sign

We use the services of the following provider to digitally sign documents:
Adobe Systems Software Ireland Limited, 4-6 Riverwalk, City West Business Campus, Dublin 24, Ireland

The service enables the legally valid signing of documents via electronic signature from any device.

For this purpose, in addition to the electronic signature for verification and proof of signature, the service also collects, stores and transmits usage data of the device used (in particular the IP address) as well as certain transaction data.

The processing is carried out on the basis of our legitimate interest in efficient and reaction-time-saving business management and customer-friendly and effective document management in accordance with Art. 6 Para. 1 lit. f GDPR.

We have concluded an order processing agreement with the provider, which protects the data of our site visitors and prohibits passing it on to third parties.

14) Rights of the person concerned

14.1The applicable data protection law grants you the following data subject rights (rights of information and rights of intervention) vis-à-vis the person responsible for the processing of your personal data, whereby reference is made to the legal basis listed for the respective exercise requirements:

Right to information in accordance with Art. 15 GDPR;
Right to rectification in accordance with Art. 16 GDPR;
Right to deletion in accordance with Art. 17 GDPR;
Right to restriction of processing in accordance with Art. 18 GDPR;
Right to information in accordance with Art. 19 GDPR;
Right to data portability in accordance with Art. 20 GDPR;
Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR;
Right to complain in accordance with Art. 77 GDPR.

14.2RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION TO INSERT.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROOF COMPLEX REASONS FOR THE PROCESSING THAT ARE worthy of protection, which OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OPT-OUT AS DESCRIBED ABOVE.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

15) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing and - if relevant - additionally based on the respective legal retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed within the framework of legal or transaction-like obligations on the basis of Article 6 Para. 1 lit.

When processing personal data based on Art.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until you exercise your right to object in accordance with Article 21 Paragraph 2 of the GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.